Ucarmagazine

Audi is creating a new market segment: the Audi Q5, the new performance SUV, combines the dynamism of a sports sedan with an impressively versatile interior and multiple talents aimed at leisure and family use. Three powerful, efficient engines, quattro permanent all-wheel drive and an agile suspension layout form an impressive technological package for on-road and off-road use. The innovative seven-speed S tronic dual-clutch transmission and the driving dynamics system Audi drive select are among the other highlights.

The Audi Q5 is the sports car in the SUV category and the perfect car for an active lifestyle – it is progressive and dynamic, spacious, multifunctional and comfortable. It will be appearing in the fourth quarter of 2008 at a starting price of EUR 38,300.

The proportions: new configuration

The Audi Q5 is 4.63 meters (15.19 ft) long and 1.88 meters (6.17 ft) wide, but only 1.65 meters (5.41 ft) high, giving it the sportiest proportions in its market category. Its drag coefficient of just 0.33 also represents a top figure for its category. The Q5’s design is elegant and sculptural – typically for Audi, which is the leading brand in this domain. The large single-frame grill dominates the front end, and the headlamps can be supplied with xenon plus bulbs and LED daytime running lights as options, in which case the rear lights also feature LED technology.

The side view is dominated by large wheels and rising lines; the elegant roof contour, crowned by flat roof rails, accentuates the Audi Q5’s slim, coupe-like appearance. The wraparound tailgate, like the front lid, is made from lightweight aluminum. There are three versions to choose from for the exterior add-on parts – black (standard), color-contrasting, or in the body color. Then there are two body packages. The S line exterior package creates an even sportier look, while the offroad style package has a more gritty look thanks to the underbody guard at the front and rear, and 19-inch wheels.

The wheelbase of 2.81 meters (9.22 ft), the best figure in the segment, means that there is abundant space on board the Audi Q5. The seats are ergonomically shaped and of a flexible design. The angle of the rear seat backs can be adjusted and they can be laid flat very easily – it suffices to operate the release catches in the cargo area so that they can be folded down onto the seat cushions. This increases the cargo capacity from 540 to 1,560 liters (19.07 to 55.09 cubic ft), and there is a second storage compartment beneath its floor panel. There is a load guard as standard, and a cargo-securing kit, a dirt-resistant tray and electric drive for the tailgate are available as options.

The Q5 is a performance SUV that is a highly talented all-rounder for sport, leisure and family use. As an option Audi can supply the rear bench seat plus, which can be adjusted longitudinally by 100 millimeters (3.94 in) and incorporates a load-through hatch. There is also the option of a folding seat back for the front passenger’s seat. The Audi Q5 comes with an array of factory-fitted storage compartments and power sockets; a climate-controlled cup holder (option) keeps drinks cool or warm. Another ingenious detail is the fixing point in the front passenger’s footwell, to which various storage facilities can be secured.

Out in front: the safety equipment

The body of the Audi Q5 contains a high proportion of high-strength and ultra-high-strength steel components. These reduce weight and at the same time improve crash safety, rigidity and vibrational behavior – the impression created by the performance SUV is of an utterly robust, comfortable and quiet car. On the front seats the belt force limiters and airbags combine in a new, particularly intelligent way.

Inside, the Q5 presents a variation on Audi’s clear, elegant design language. The cockpit has a bias towards the driver; its controls can be operated with intuitive ease and the build quality entertains no compromises, as is customary in an Audi. Choice materials such as aluminum, wood, chrome, leather and Alcantara lend the interior even greater appeal.

The electromechanical parking brake, the intelligent key, the automatic air conditioning and the display in the instrument cluster are standard; on the Audi Q5 2.0 TDI with manual transmission, the display shows the correct gear as a recommendation for efficient driving. A large central monitor is also standard on all models. If the car is fitted with MMI navigation plus, many of the operating functions are grouped together in the MMI terminal on the center tunnel. This best-in-market operating system has entered a new generation – its operation via the large rotary/pushbutton control is now even more intuitive.

Powerful and efficient: the engines

The Audi Q5 is appearing on the market with three engines – one gasoline and two TDI. All of them are direct injection units with turbocharging. Their major strengths are high performance, beefy pulling power, refined running – and impressive fuel efficiency.

The 2.0 TFSI has been redesigned from the ground up. The four-cylinder engine combines three hi-tech features – turbocharging, gasoline direct injection, and the innovative Audi valvelift system for variable control of valve lift. Its high torque of 350 Nm (258.15 lb-ft) is already reached at 1,500 rpm and is maintained constantly up to 4,200 rpm; the maximum power output is 155 kW (211 hp). The Audi Q5 2.0 TDI reaches 100 km/h (62.14 mph) in 7.2 seconds from a standing start, and has a top speed of 222 km/h (137.94 mph). Its fuel consumption averages just 8.5 liters per 100 km (27.67 US mpg).

The 2.0 TDI, which owes its particular refinement to a common rail fuel injection system, also has a displacement of two liters; just like the gasoline version it has two balancing shafts. Also developing 350 Nm (258.15 lb-ft) of torque (from 1,750 to 2,500 rpm), this diesel unit is capable of powerful acceleration and develops a high power output of 125 kW (170 hp). Its average fuel consumption of only 6.7 liters per 100 km (35.11 US mpg) supplies ample proof of Audi’s efficiency strategy. The two-liter TDI propels the Audi Q5 from zero to 100 km/h (62.14 mph) in 9.5 seconds, and on to a top speed of 204 km/h (126.76 mph).

The 3.0 TDI is the most powerful engine in the range. The V6 diesel summons up all of 176 kW (240 hp) and – from 1,500 to 3,000 rpm – 500 Nm (368.78 lb-ft) of torque. This superlative power takes the Audi Q5 from a standstill to 100 km/h (62.14 mph) in 6.5 seconds and on to a top speed of 225 km/h (139.81 mph). On average the three-liter engine needs only 7.5 liters of fuel per 100 km (30.55 US mpg).

The 2.0 TDI channels its power through a six-speed transmission. For the 3.0 TDI and 2.0 TFSI, Audi has developed a new generation of the dynamic S tronic – the innovative dual-clutch transmission now has seven gears. The hi-tech unit changes gear within a few hundredths of a second, and also provides astonishingly smooth gearshifts and high efficiency. The driver can set the seven-speed S tronic to change gear automatically or they can decide for themselves when to shift gear, optionally also via shift paddles on the steering wheel.

As on the Audi A4, the best midsize sedan in the opinion of the trade press, the driveline of the Audi Q5 features a differential located ahead of the clutch, and immediately behind the engine. This repositions the front axle well forward, resulting in a long wheelbase and an ideal axle load distribution. That in turn is the key to the Audi Q5’s major strengths – its unruffled directional stability, high standard of comfort and thrilling dynamism.

Audi equips all versions of the Q5 with quattro permanent all-wheel drive. This distributes the engine’s power 40:60 between the front and rear wheels, producing a slightly rear-biased, sporty characteristic. If need be, the quattro powertrain can divert up to 65 percent of the torque to the front wheels, or as much as 85 percent to the rear.

The suspension, too, underscores the dynamic character of the Audi Q5. The direct steering layout provides an intimate link between the driver and the road. The five-link front suspension and the trapezoidal-link rear suspension are made substantially from aluminum, and the underslung steering gear applies adjustments at the steering wheel directly to the wheels. Large brakes provide powerful deceleration. 17-inch alloy wheels with size 235/65 tires are fitted as standard, or Audi can supply wheels measuring up to 20 inches in diameter as options.

Audi’s performance SUV drives with sporty precision and unwavering stability, while always providing a comfortable ride. Its ESP stabilization system incorporates new functions that the competition is unable to match. For instance, the ESP has a sensor that identifies when a roof rack is fitted and then knows that the Audi Q5’s center of gravity is higher – this is significant, because the roof load may be as much as 100 kilograms (220.46 lb).

In this instance the ESP cuts in slightly earlier once the handling limits are approached; this allows the system to adopt a very dynamic basic characteristic. With a trailer load of 2.4 metric tons (4409.25 lb) (braked, at a gradient of eight percent) the Q5 is a powerful towing vehicle.

But the Audi Q5 also excels on rough terrain. Its climbing performance is an exceptionally high 31 degrees. The angles of approach and departure are 25 degrees, and the ramp breakover angle where the wheelbase really does matter is 17.6 degrees. The ground clearance is a substantial 20 centimeters (7.87 in) and a wading depth of 50 centimeters (19.69 in) is permitted when driving through water.

The standard-fit hill descent assist makes driving down steep slopes safer by holding the speed at below 30 km/h (18.64 mph). The ESP and ABS use special characteristic maps for off-road driving. The ESP majors on maximum traction in off-road conditions. The ABS automatically identifies the surface conditions and selects the ideal control strategy for sand, gravel or scree.

Audi drive select – made for driving enjoyment

On the road, too, a whole package of optional high-end technologies make the experience of driving the Audi Q5 even more captivating. The Audi drive select control system manages the engine’s throttle response, the power assistance for the steering and the S tronic shift points in automatic mode. The driver determines at the push of a button whether these functions should have a predominantly comfortable, balanced or sporty response. If the MMI navigation plus system is also fitted, there is a fourth characteristic map that the driver can program as preferred.

Audi drive select can also be extended with two other innovative technologies – electronic control for the shock absorbers, and Audi dynamic steering. Equipped with a superposition gear, it varies the steering ratio and power assistance continuously depending on road speed – between a direct ratio at low speed and an indirect ratio at high speed. Near the handling limits, the dynamic steering stabilizes the Audi Q5 in tandem with the ESP by applying minor adjustments to the steering with lightning speed.

Audi is equipping its new performance SUV lavishly – such items as the automatic air conditioning and the audio system with eight speakers are included as standard. There is a particularly attractive system of multimedia components available. In the top specification, MMI navigation plus with hard drive and DVD drive, a Bluetooth phone, a TV tuner, an intelligent speech control system, digital radio reception, an interface for an iPod or MP3 player with USB connection and a high-end sound system from the Danish specialist Bang & Olufsen can all be combined. The top navigation system uses a high-resolution monitor to provide a new, three-dimensional map display. Its hard drive can also store music files in MP3 format.

The assistance systems: luxury from the full-size category

Audi can on request equip the Q5 with hi-tech systems adopted from the full-size category, making driving an even more controlled, relaxing affair. The Audi parking system advanced is a parking aid with rearview camera, Audi lane assist helps the driver to stay in lane, and Audi side assist alerts the driver to potential hazards when changing lane. The adaptive cruise control system keeps the performance SUV at a constant distance from the vehicle in front, and the auxiliary function known as braking guard warns an inattentive driver to prevent a nose-to-tail collision.

The other equipment items likewise underscore the Audi Q5’s status as a performance model. These include the convenient key for keyless access, standard-fit tire pressure monitoring, a large panoramic sunroof, three-zone automatic air conditioning, roller sun blinds for the rear side windows and the dynamic cornering light system Audi adaptive light. The high-beam assistant switches automatically between high-beam and low-beam headlamps. The front seats can be adjusted, heated and cooled electrically.

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Audi Australia revealed a new marketing initiative in Sydney today with the global launch of its ‘Audi Brand Terminal’, a striking, Australian architect-designed mobile showroom created to engage consumers with the brand in unexpected locations.

-New marketing initiative revealed in Sydney
-Complete ‘one car’ Audi showroom
-Architect-designed to engage customers with Audi brand

The eight tonne glass and aluminium Brand Terminal’s inaugural outing features Audi’s new TTS Roadster sports car, available late July, and creates a new consumer touchpoint that reinforces the premium positioning of the brand.

“Our goal is to make the brand more visible in a way that fits Audi’s sophisticated and premium positioning. This is a new channel for us and opens the door to further embrace experiential marketing,” said Audi Australia’s General Manager of Marketing Immo Buschmann.

“It is also a first for Audi globally and there has been great interest from our other markets as the Brand Terminal uses Audi’s global architecture for new facilities. We call these new dealerships ‘Audi Terminals’ like the one we recently opened at Five Dock, making it an option for any country where we have a presence. You could almost call it a one-car Audi Terminal. ”

From the 400kg door to the sound system, climate control, lighting and floor (made with high heels in mind), the Brand Terminal has been specially designed to impress and will accommodate any Audi model.

“This raises the bar significantly for car manufacturers who want to showcase their product to consumers outside dealerships and motor shows – no-one in the country has anything in this league,” said Buschmann.

The Brand Terminal was conceived and produced by The One Centre. Already, several overseas markets have expressed an interest in having a Brand Terminal built for their own use.

Its launch coincides with Audi’s announcement it has received unanimous approval for its Development Application to build a $50m “Lighthouse” version of the Audi Terminal, which will become the company’s national headquarters in Sydney’s Rosebery.

The eight-level, 10,000+ square metre Terminal facility, which will also incorporate a flagship showroom, customer facilities, after-sales centre and commercial space, is due for completion in June next year.

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What do you get when JE DESIGN combines its special paintwork “Red Rocket” with its Audi Q7 aerodynamics kit “Street Sport”? JE DESIGN “Street Rocket”! An elegant luxury vehicle with integrated show-effect.

-Sporty and elegant, the “Street Sport” aerodynamic kit
-Conspicuous special low gloss paintwork “Red Rocket”
-Diesel performance improvement to 285 PS (basis 3.0 TDI)
-22 inch wheels “SUV” select and lowering
-Extensive interior finishing with high-end hi-fi system

The JE DESIGN “Street Rocket” gets its really sporty look from the body construction set “Street Sport” (€5,719). JE DESIGN unites a new front spoiler, double headlights including headlight shutters, side rocker panels and a new lower back apron extension to create an appearance bursting with dynamic energy. It harmonizes perfectly with the Audi lines making the refined Q7 continue to radiate its typical elegance. The JE DSIGN double trapezoid tail pipes in chromium-plated stainless steel (€988) present a further highlight. The LED door exit lights on the vehicle underside (rocker panels x 5 / lower back aprons x 6) for €1,500, are guaranteed to steal the show, particularly at night.
Thanks to its special paintwork “Red Rocket”, with special low gloss effect and superior brilliance which JE DESIGN offers for €15,000 , JE DESIGN’s “Street Rocket” definitely stands out well among the crowd.

More pressure on the boiler

JE DESIGN offers a performance improvement via a modified motor management for the 3.0 V6-TDI. JE DESIGN improves the series data, increasing the performance from 171 kW/233 PS and 500 Nm to 210 kW/285 PS and 550 Nm, giving the heavyweight more superiority. This produces top speeds of 210 to 219 km/h. The acceleration of 0-100 km/h improves from 9.1 to 8.4 seconds. The cost for the MoT parts certification is naturally included in the €1,149. Customers also do not need to worry about compliance with emission testing regulations. For those in a hurry, JE DESIGN can modify the 4.2 V8 petrol engine by adding a compressor. 500 PS speak for themselves!

Powerful Wheels

Powerful vehicles need powerful wheels. The new JE DESIGN WHEEL “SUV-Select” fulfills this need with style. This shiny wheel with its solid, timeless five-spoke design not only matches up perfectly to the vehicle type “SUV” with its name, it also has the perfect size, measuring 10×22” ET 55 (pitch circle 5×130). The single piece cast wheel “SUV-Select” is offered by JE DESIGN in the “black lusterless/ front silver lusterless” and “shadow silver / front silver gloss” models. it is available at a price of € 690. A complete wheel set in the dimensions 295/30 ZR 22 costs € 5,190. JE DESIGN’s “SUV-Select” is compatible with the standard wheel bolts of the Audi Q 7 4L.

The strong outward appearance of the JE DESIGN “Street Rocket” is rounded off with the stainless steel adjustable suspension “Street Comfort” (€ 3,039), which guarantees the appropriate level of comfort, even with sporty handling. As an alternative, JE DESIGN offers an electronic lowering system (€1,606 ) for vehicles with air suspension.

The very finest interior

The interior trim of the JE DESIGN “Street Rocket” is something special. It presents many of its components not only in carbon but also colour-matched to the special outer paintwork “Red Rocket”. The ruby-carbon set (€3,317) consists of door edging, instrument panel cover and the lower middle console. The ergonomic three-spoke leather sports steering wheel with one part in ruby-carbon, which is flattened out at the bottom similar to the Audi R8, is also offered by JE DESIGN for €1,980.

JE DESIGN’s Alcantara fittings (€9,580), which comprise door center sections, seat center sections including headrests (with JE DESIGN logo) and the roof liner including A-B-C-D- pillars, radiate even more luxury. The seam stitching is also colour-matched to the outer paintwork by JE DESIGN. Those who prefer not to be exposed to inquisitive looks can also choose JE DESIGN’s “privacy hues” for the rear side panes as well as the rear window pane (€500). The VIP lounge on wheels is complete!

High-end hi-fi extension made-to-measure

If desired, JE DESIGN can turn the Q7 into a concert hall on wheels with the help of the “sound concept high class discrete”. The car hi-fi extension for € 13,000 includes the following components: Harman Kardon Drive & Play 2 - iPOD control unit incl. Colour display, Harman Kardon CA 470 – 4 channel amplifier (4 x 85 watt RMS to 4 ohm) for the front and rear system, Harman Kardon CA 1500 M –mono subwoofer amplifier (360 watt RMS to 4 ohm, 600 watt RMS to 2 ohm), infinity front system, infinity rear system, infinity Kappa Perfect VQ: 12” (30cm) subwoofer and a Rockford Fosgate 3sixty signal processor (with Bluetooth controlling) for connecting to the standard system.

The car hi-fi components are integrated into various made-to-measure casings. The work includes the roof console and the tweeter and subwoofer housing, both with Alcantara covers. The amplifier console is also made-to-measure and, upon request, the trunk floor panel can be modified so that it displays the name of the sound system. Optionally, a transparent, illuminated Plexiglas pane can be installed which enables the built-in technology to be viewed.

The complete modification with all components for outside and inside is supplied by JE design incl. assembly and “Red Rocket” paintwork for €61,000 (incl. VAT).

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